Growth operator · Bengaluru

AI-native growth, marketing and operations.

I'm Ambarish. I've led teams managing ₹30Cr+ in ad spend, helped take GrowthSchool from a 3-person team to 200K+ learners, and grown brands like RCB, Tech Burner's Brightso and Tagda Raho. Today I help founders and institutions build growth, marketing and operations that run on AI.

Built with Vaibhav Sisinty, Raj Shamani, Tech Burner and more of India's biggest creators.

Ambarish Essetty mid-conversation at a founders' meetup in Bengaluru, 2026
Ambarish EssettyAI-native growth, marketing and ops
Ads that ran
Results
10K → 200K+learners, GrowthSchool
IIT PatnaIIM TrichyNITK Surathkal
Live programmes with
IIT Patna, IIM Trichy, NITK
Brands I've grown and built with
Royal Challengers BengaluruAccelGrowthSchoolTagda RahoJain OnlineFlash.coDiageoBrightsoTech BurnerTripleDartSchoolofSDRHaris & Co.WellbiSLX Academy
01What I do

Three engines, one operator.

Most people pick one lane. I've run all three, often in the same week, and AI now sits inside every one of them.

AI-native growth and marketing

Ads, creative and funnels that pay back.

Performance across Meta, Google and LinkedIn, a creative engine that ships at volume, and AI in the loop from research to reporting.

₹30Cr+ ad spend led300+ ad videos4.5x Tagda Raho
IIT PatnaIIM TrichyIIT JammuNITK Surathkal
Live programmes, 2025 to now
AI-native business growth

New lines of business, zero to scale.

From GrowthSchool's catalogue and its Generative AI category to online degrees and certifications with India's top institutes: product, partnerships and the go-to-market behind them.

2 → 20+ programmes200K+ learners4 institutes live
Operations management

Teams, systems and tools that run themselves.

Sales teams, incentive design, CRM workflows and internal tools. When no SaaS fits, I build the tool with AI, without waiting on developers.

10-person team built4 internal tools shipped

Also: founder-led content for LinkedIn and Instagram, and talks and hands-on AI workshops.

02Ads we ran

Ads that actually ran.

Player hype reels, UGC, creator-led explainers and launch films we ran for RCB, Tech Burner's Brightso, Tagda Raho, JAIN Online, Flash.co and GrowthSchool.

27ads on this page6brands300+ad videos at GrowthSchool
Plays as you scroll
03The scoreboard

Real numbers. No fluff.

Goals, reporting and pricing all run on rupees, leads and enrolments. These are the ones I point to first.

200K+

Learners at GrowthSchool, up from 10K when I joined

2021 to 2023
400K+

People took the ChatGPT and AI workshop we scaled on ads

GrowthSchool
1,000+

Learners in the IIT Patna Generative AI programme

2025 to now
$5M

Seed round raised within a year, led by Sequoia and Owl Ventures

GrowthSchool, team effort
300+

Ad videos ideated and launched for programmes and workshops

GrowthSchool
700+

Mentors partnered, including AI leaders from OpenAI, Microsoft and Zapier

GrowthSchool
₹30Cr+

Ad spend across Meta, Google, LinkedIn and X, led across teams

GrowthSchool, RCB, D2C, SaaS
23.6K

People who follow my writing on LinkedIn

October 2026
04Selected work

Zero to one, then scale.

Edtech, sport, D2C, creators and venture. Different categories, the same job: find the growth lever, build the engine, then pour fuel on it.

Reel I presented
GrowthSchool LinkedIn Growth Workshop and ChatGPT and AI Workshop creativesWorkshop ads
01 / 072021 to 2023Founding member, Founder's Office

GrowthSchool

Joined a 3-person team and helped build one of India's fastest-growing edtech companies, backed by Sequoia, Owl Ventures and 80+ angels including Kunal Shah and Nikhil Kamath.

  • Took the catalogue from 2 to 20+ profitable programmes and learners from 10K to 200K+.
  • Built a multi-million dollar Generative AI category and led a 10-person team launching new products.
  • Ran launch systems, funnels, landing pages and lifecycle marketing behind half the company's revenue.
₹17Cr+ ad spend300+ ad videos$5M seed
Product ad
Centres ad
02 / 072024 to nowGrowth marketing

Tagda Raho

MS Dhoni-backed fitness brand built on the gada and mudgar. I lead growth marketing and the ad engine, across online sales and the Bengaluru training centres.

₹10L → ₹45L a month50+ ads
Hustle by RCB
RCB Leaders Meet summit launch creativeLeaders Meet
03 / 072023 to 2024Performance and creative

Royal Challengers

Sold the RCB Leaders Meet, a high-ticket CXO summit, on paid ads. Took Hustle by RCB live with UGC and player reels starring Virat Kohli and Faf du Plessis.

High ticket event sales3000+ in the challenge
Launch film
Product film
04 / 072024 to 2025D2C launch

Dash of RCB

RCB's non-alcoholic cocktail mixers. Built the Shopify store and the launch creatives with RCB players.

Shopify storePlayer-led films
Founder-led ad
Creator school
05 / 072024 to 2025End-to-end marketing

Brightso × Tech Burner

The creator school from one of India's largest tech creators, with 20M+ followers. Marketing end to end, with Yuvraj Bhati and the Brightso team.

20M+ follower creatorFull funnel
App promo
Flash.co static creative, budget sneakers under 10KStatic
06 / 072024Creator ads

Flash.co

One of India's fastest-growing apps for tracking shopping and spends. Creator-led video ads and statics.

Creator-led videoApp growth
Accel
07 / 072023Community launch

Accel India

Launched Decoding AI, Accel's community for AI founders and operators: webinar operations, LinkedIn strategy and the newsletter, from scratch.

0 → 1 communityWebinars and newsletter
05Online degrees and certifications

Building with India's top institutes.

I run growth and partnerships for live programmes that bring IIT, IIM and NIT learning to working professionals: programme design, the partnership, and the marketing and sales engine.

IIT Patna crest

IIT Patna

Generative AI for Professionals. 1,000+ learners, plus on-campus immersions.

Live
IIM Trichy logo

IIM Trichy

Executive certificate in Generative AI for management leaders.

Live
IIT Jammu logo

IIT Jammu

PG certificate in AI and cybersecurity.

Live
NITK Surathkal crest

NITK Surathkal

Online M.Tech in Signal Processing and AI.

Live
IIT Patna Campus Immersion 2026Generative AI for Professionals, on campus
Ambarish on stage with a mic at the IIT Patna Campus Immersion
Running the room, IIT Patna
Lamp lighting on opening day of the IIT Patna Campus Immersion, with Ambarish
Opening day, IIT Patna
JAIN OnlineOnline university · client

Taking an online university AI-native.

JAIN Online runs UGC-entitled online degrees for working professionals. I helped it build AI into the catalogue, and the funnel that sells it.

  • Generative AI programme for working professionals, from launch to learner onboarding
  • MBA in AI: the elective upgrade, the landing page and the launch ads we ran
  • Website revamp plan for a mobile-first onlinejain.com, plus an AI toolkit for faculty
06People and rooms

Built with India's biggest creators.

Launches, workshops and ads with creators, then talks and hands-on AI sessions for founders and campus cohorts.

Vaibhav Sisinty

Vaibhav Sisinty

Founder, GrowthSchool

Ran marketing for his personal brand, then joined him on GrowthSchool's founding team.

Raj Shamani

Raj Shamani

Entrepreneur, podcaster

Launched his public speaking workshop at GrowthSchool, from ad copy to email sequences.

Tech Burner

Tech Burner

Tech creator, 20M+ followers

End-to-end marketing for Brightso, his creator school.

Yuvraj Bhati

Yuvraj Bhati

Creator, Brightso

Masterclass ads and the content creation programme at Brightso.

Varun Duggirala

Varun Duggirala

Creator, podcaster

Programme ads at GrowthSchool.

Vedant Rusty

Vedant Rusty

YouTuber

His YouTube masterclass at GrowthSchool, from structure and landing page to ads.

Off the screenTalks, workshops and founder meetups in Bengaluru and on campus.
Ambarish talking with founders around a table
Buildup over Coffee, Bengaluru, 2026
Ambarish in conversation with founders at a Bengaluru meetup
Founders, builders and operators
Ambarish laughing with a founder at a Bengaluru meetup
Small-room conversations with founders
07On camera

Content I write, shoot and say.

Short AI explainers on my Instagram, plus reels I presented for GrowthSchool. Open mine on Instagram, or tap a GrowthSchool reel for sound.

Free growth audit · 30 minutes

Let's find your
next lever.

Book a free call. Send me your website or ad account before we talk, and we'll go through your ads, funnel and operations together. You leave with the three changes I'd make first.

  1. 01Book a slot
  2. 02Share your links
  3. 03Get your top three fixes

Or write to e.ambarishkumar@gmail.com

Ambarish Essetty smiling at a meetup in Bengaluru